• Search Engine Optimization (SEO) & Copywriting
• Online Marketing & Social Media
• Ecommerce Development & Conversion
• Training

Pixel Position

Pixel Position helps market your products and services by positioning your Web site in front of your target audience with a focus on conversion – increased sales.

• Successful online marketing demands in-depth knowledge of all aspects of Web development.
• Our team of alliances include experienced programmers, designers and advertisers who understand technology and consumer behavior.
• Our first-rate SEO copywriters can research and select key phrases used by your audience and integrate them into your Web site and your marketing materials. Content is King!

Online Marketing

Online Marketing involves development of synergistic marketing campaigns that incorporate print with the Web. The most successful campaigns reach consumers in a sequenced and consistent manner. Pixel Position helps organize your multiple avenues for reaching clients in a coordinated effort with your online presence (your website).

• Search Engine Positioning combines content development with marketing, linking, usability and psychology. Pixel Position specializes in natural search marketing to optimize your site for search engines (SEO) and human visitors (usability).
• Web Marketing involves multiple approaches to positioning your site, including natural (or organic) search engine optimization (SEO), email campaigns, press release optimization, blogging and participation in industry forums, pay-per-click (PPC) sponsored ads, and the fastest-growing arena of social media marketing (SMM) – building brand, reputation and an online community.

Challenge
Your company needs increased visibility on the Internet to promote its products and or services. You have possibly believed the adage, "If I build, they will come." You know search engines are the first place most people will go to look for you. You need traffic. You need to be positioned high in search engine results. However, you need more than eyeballs. You need a site that is "usable" and converts visitors to buyers.

Opportunity
Effective online marketing practices require that you create a site that displays well in search engines (so your audience can find you) and one that communicates meaningful information (so they will return often)! You produce credible content with verbiage rich in keyword search terms, yet your content must also be written for the people and not just for the search engines.

Solution
Pixel Position uses various online marketing campaign strategies to position you in front of your online audience.

• Our premise – “Sales are better than traffic.”
• Our process – We call it "eMarketing!"

Optimizing or building a new Web site with keyword-rich copy to achieve and maintain high rankings will increase visibility. However, increased site traffic alone will not result in sales. You must convert visitors to sales AND have an overall marketing plan for attracting and retaining customers.

• Prioritize your options to increase visibility through search engines with a combination of free organic listings (SEO) or paid listings (PPC) on Google, Yahoo! and/or MSN/Live);
• Implement online marketing efforts;
• Manage the effectiveness of your marketing campaign.

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